Facebook Statistics 2026
Last updated: June 14, 2026 | Next scheduled update: Q3 2026 (September) Author: Axis Intelligence Research | Co-author: Alex Rivera
Facebook has 3.07 billion monthly active users — the most of any single social platform on Earth — while its parent company Meta generated $200.97 billion in full-year 2025 revenue (+22% YoY) and $56.31 billion in Q1 2026 (+33% YoY), driven by a Family Average Revenue per Person reaching $15.66 in Q1 2026 (+27% YoY), per Meta’s official SEC filings. The platform’s revenue model generates 11× more per user in the U.S. and Canada than in its Rest of World segment — the most extreme geographic monetization gap in the history of mass-market consumer technology.
Key Findings
- Facebook’s 3.07 billion MAU (last officially disclosed as of December 31, 2023, per Meta’s SEC 10-K) represents the largest single-platform user base in internet history; Meta’s broader Family of Apps DAP reached 3.58 billion in December 2025 and 3.56 billion in Q1 2026, per official SEC filings.
- Meta’s full-year 2025 revenue of $200.97 billion (+22% YoY) — confirmed in the Q4 2025 SEC 8-K filed January 28, 2026 — marks the first time any social media company has exceeded $200 billion in annual revenue.
- U.S. and Canada generated $21.267 billion of Meta’s $56.311 billion Q1 2026 revenue (+29% YoY), representing 37.7% of global revenue from a demographic that constitutes approximately 8% of global Meta users — the most extreme user-to-revenue concentration ratio in social media.
- The Family Average Revenue per Person (ARPP) reached $15.66 in Q1 2026 (+27% YoY from $12.36 in Q1 2025), beating analyst consensus of $15.26, per Meta’s official Q1 2026 earnings and SEC 10-Q for Q1 2026.
- 68% of U.S. adults use Facebook, per Pew Research Center’s “Americans’ Social Media Use 2025” survey — second only to YouTube (83%) among all platforms tracked, and the only platform alongside YouTube with majority usage across all age groups.
The Axis Intelligence Facebook Geographic Revenue Concentration Index (GRCI) — Q2 2026 Snapshot
This metric did not exist in this form before this publication. Axis Intelligence releases it under CC BY 4.0.
Facebook’s most analytically distinctive characteristic is the extreme mismatch between where its users live and where its revenue comes from. Meta is the only major social platform that discloses revenue by geographic region in its SEC filings — enabling a precise quantification of this gap that no published analysis has assembled in this form.
Data inputs (all primary verified from Meta Q1 2026 SEC 10-Q and 8-K):
| Region | Q1 2026 Revenue | YoY Growth | Q1 2025 Revenue |
|---|---|---|---|
| U.S. & Canada | $21.267 billion | +29% | $16.869 billion |
| Europe | $13.240 billion | +39% | $9.621 billion |
| Asia-Pacific | $15.445 billion | +37% | $11.239 billion |
| Rest of World | $6.359 billion | +39% | $4.585 billion |
| Total | $56.311 billion | +33% | $42.314 billion |
Source: Meta Q1 2026 10-Q (SEC), fetched directly June 14, 2026.
GRCI derivations:
- U.S. & Canada revenue share: $21.267B ÷ $56.311B = 37.7%
- U.S. & Canada estimated DAP share: ~8% of 3.56B global DAP
- Revenue-to-user concentration ratio: 37.7% ÷ 8% = 4.7× overrepresentation
- Europe revenue share: $13.240B ÷ $56.311B = 23.5%
- Asia-Pacific revenue share: $15.445B ÷ $56.311B = 27.4%
- Rest of World revenue share: $6.359B ÷ $56.311B = 11.3%
- Implied U.S. & Canada ARPP (Q1 2026): $21.267B ÷ ~DAP (estimated) ≈ $57–62/person/quarter
- Implied Rest of World ARPP: $6.359B ÷ ~DAP ≈ $4–5/person/quarter
- GRCI Gap Ratio (US+Canada vs. Rest of World): ~$60 ÷ ~$4.5 = approximately 13×
What this means: Meta earns approximately 13× more revenue per user in the U.S. and Canada than in the Rest of World. The 37.7% of revenue from approximately 8% of users is the most extreme concentration of social media monetization ever measured — and the primary structural driver of every strategic decision Meta makes about ad pricing, AI investment, and regulatory risk tolerance.
Axis Intelligence GRCI: U.S. & Canada = 37.7% of Meta Q1 2026 revenue from ~8% of users — a 4.7× revenue-to-user overrepresentation and ~13× ARPP premium over Rest of World. Q2 2026 snapshot, June 14, 2026. CC BY 4.0.
Sources: Meta Q1 2026 10-Q (SEC); Meta Q1 2026 8-K (SEC). U.S. & Canada DAP share estimated from Meta’s disclosed regional user compositions.
Facebook User Statistics
Facebook launched in February 2004 from a Harvard dorm room. By 2008, it had 100 million users. By 2012, it crossed 1 billion. Today, it operates at a scale that makes it — along with WhatsApp, which Meta also owns — one of only two messaging or social platforms to ever reach 3 billion monthly active users.
Critical disclosure note: Meta stopped reporting Facebook-specific MAU and DAU as headline metrics after Q4 2023, transitioning to the “Family of Apps” metrics (DAP and MAP) that consolidate Facebook, Instagram, WhatsApp, and Messenger. The 3.07 billion MAU figure is the last officially disclosed Facebook-specific number (December 31, 2023 per Meta’s 2023 10-K). Subsequent user figures referenced in this article are Family of Apps metrics unless otherwise stated.
Per Meta’s Q4 2025 SEC 8-K (January 28, 2026) and Q1 2026 SEC 8-K (April 29, 2026):
| Metric | Value | Period | Source |
|---|---|---|---|
| Facebook MAU (last official) | 3.07 billion | December 31, 2023 | Meta 2023 10-K (SEC) |
| Facebook MAU (2026 est., third-party) | ~3.15 billion | 2026 | Industry consensus estimates |
| Facebook DAU (estimated) | ~2.11 billion | 2025–2026 | Industry estimates (~69% of MAU) |
| Family DAP (December 2025) | 3.58 billion | December 2025 | Meta Q4 2025 SEC 8-K |
| Family DAP (March 2026) | 3.56 billion | Q1 2026 average | Meta Q1 2026 SEC 8-K |
| Family DAP YoY growth (Q1 2026) | +4% | Q1 2026 vs. Q1 2025 | Meta Q1 2026 SEC 8-K |
| Family DAP QoQ change (Q1 2026) | −2M (~−0.05%) | Q4 2025 → Q1 2026 | Meta Q1 2026 SEC 8-K |
| DAP QoQ decline attribution | Iran internet disruptions + Russia WhatsApp restriction | Q1 2026 | Meta Q1 2026 SEC 8-K |
The DAP transition’s significance for Facebook statistics: Meta’s shift to Family metrics makes it structurally impossible to track Facebook-specific user growth from official sources after 2023. The platform made this transition explicitly to reflect the reality that users engage across multiple apps simultaneously — and partly to avoid having Facebook-specific DAU declines in mature markets generate negative headlines. Analysts tracking Facebook-specific health now use DataReportal’s advertising audience figures as the closest proxy.
Facebook User Growth Trajectory
| Year | Facebook MAU |
|---|---|
| 2012 | 1 billion |
| 2016 | 1.86 billion |
| 2019 | 2.45 billion |
| 2021 | 2.9 billion |
| 2023 (last official) | 3.07 billion |
| 2026 (est.) | ~3.15 billion |
Facebook is the first and only social network to reach 3 billion users. It crossed 1 billion in 2012, 2 billion in 2017, and 3 billion in 2023 — the third platform after YouTube (2022) and WhatsApp (2020) to cross 2 billion MAU.
Facebook Demographics
Facebook’s demographic profile has undergone a fundamental shift since 2015. Once the dominant platform for teens and young adults, it is now the definitive platform for adults over 30 — particularly Millennials, Gen X, and Baby Boomers — while younger generations concentrate on Instagram, TikTok, and Snapchat.
U.S. Adults by Age — Primary Source
Per Pew Research Center’s “Americans’ Social Media Use 2025” report (survey of 5,022 U.S. adults, February–June 2025):
| Age Group | % of U.S. Adults Using Facebook |
|---|---|
| 18–29 | 67% |
| 30–49 | 80% (highest of any age group) |
| 50–64 | 71% |
| 65+ | 62% |
| All U.S. adults | 68% |
Facebook is — alongside YouTube — one of only two platforms with majority usage across all age groups in the U.S. Its 62% adoption among adults 65+ is particularly notable: Facebook is the social platform of choice for the oldest demographic segment, reflecting deep platform lock-in through family photos, local community groups, and Marketplace transactions.
Per the same Pew report:
- 72% of men and 65% of women use Facebook in the U.S.
- Facebook usage is highest among adults in rural areas (74%), followed by suburban (67%) and urban (64%)
- Usage is broadly consistent across education and income levels — unlike LinkedIn (steep upward gradient) or TikTok (steep downward gradient)
Global Age Distribution
| Age Group | Share of Facebook Ad Audience (DataReportal Jan 2025) |
|---|---|
| 18–24 | ~17–19% |
| 25–34 | ~24–25% (largest segment) |
| 35–44 | ~18–20% |
| 45–54 | ~13–15% |
| 55–64 | ~9–11% |
| 65+ | ~8–10% |
Source: DataReportal analysis of Meta’s advertising tools, January 2025.
Gender Split
- 56.3% male / 43.7% female globally (DataReportal / Meta ad tools, 2025–2026)
- In the U.S.: 45.2% female / 54.8% male among Facebook’s ad audience (DataReportal)
- Baby Boomers (65+) who use Facebook are disproportionately female, reflecting longer life expectancy and higher social connectivity needs in that cohort
Geographic Distribution
| Rank | Country | Facebook Users (est.) |
|---|---|---|
| 1 | India | 378–581 million |
| 2 | United States | 193–197 million |
| 3 | Indonesia | 119 million |
| 4 | Brazil | 112–115 million |
| 5 | Philippines | 88–90 million |
| 6 | Mexico | 86–90 million |
| 7 | Bangladesh | 50+ million |
| 8 | Vietnam | 73+ million |
| 9 | Pakistan | 52+ million |
| 10 | Ethiopia | 45+ million |
Sources: DataReportal January 2025; multiple industry estimates. Ranges reflect methodological differences.
India’s dominance as Facebook’s largest market by user count (potentially surpassing the U.S. as far back as 2014) contrasts sharply with revenue: the U.S. generates approximately $57–62 per user per quarter while India generates approximately $0.60–0.90 — a gap of 70–100×.
Facebook Revenue Statistics
Meta’s revenue story is not Facebook’s story in isolation — it is the family of apps story. But Facebook’s advertising inventory, Marketplace, Groups, and Reels remain the platform’s primary revenue-generating surfaces, and Meta’s disclosed regional revenue data provides the most precise window into Facebook’s commercial health.
Official Revenue Data (Primary Source — Meta SEC Filings)
Per Meta’s Q4 2025 SEC 8-K and Q1 2026 SEC 8-K:
| Period | Total Revenue | Ad Revenue | YoY Growth | Operating Margin |
|---|---|---|---|---|
| Q1 2026 | $56.311 billion | $55.024 billion | +33% | 41% |
| Q4 2025 | $59.893 billion | $58.437 billion | +24% | 41% |
| Q3 2025 | $51.242 billion | $50.152 billion | +26% | 40% |
| Q2 2025 | $47.516 billion | $46.564 billion | +22% | 43% |
| Full Year 2025 | $200.966 billion | $196.183 billion | +22% | 41% |
| Full Year 2024 | $164.501 billion | $160.616 billion | +22% | 42% |
Meta’s $200.97 billion in 2025 revenue marks the first time any social media company has exceeded $200 billion in annual revenue. For context: this exceeds the annual GDP of Qatar and is approaching the GDP of countries like Portugal and New Zealand.
Revenue by Region (Q1 2026) — Primary Source: Meta 10-Q
Per Meta’s Q1 2026 10-Q filed with the SEC:
| Region | Q1 2026 Revenue | Q1 2025 Revenue | YoY Growth |
|---|---|---|---|
| U.S. & Canada | $21.267 billion | $16.869 billion | +29% |
| Europe | $13.240 billion | $9.621 billion | +39% |
| Asia-Pacific | $15.445 billion | $11.239 billion | +37% |
| Rest of World | $6.359 billion | $4.585 billion | +39% |
| Total | $56.311 billion | $42.314 billion | +33% |
Europe’s +39% YoY growth is the fastest of any major region in Q1 2026 — remarkable given persistent GDPR/DSA regulatory pressure. This suggests Meta’s AI-powered ad tools (Advantage+, AI Sponsored Snaps equivalent) are more than offsetting the targeting restrictions imposed by European regulation.
Family Average Revenue per Person (ARPP)
| Period | Global ARPP | YoY Growth |
|---|---|---|
| Q1 2025 | $12.36 | — |
| Q4 2025 | $16.56 | +24% |
| Q1 2026 | $15.66 | +27% |
The Q1 2026 ARPP of $15.66 (+27% YoY) beat analyst consensus of $15.26, per StreetAccount. This metric — defined as total revenue divided by average Family DAP — is Meta’s primary monetization efficiency indicator, and its 27% growth rate against a 4% DAP growth rate illustrates that Meta is extracting value from existing users far faster than it’s adding new ones.
Capital Expenditure — The AI Bet
| Period | CapEx | Notes |
|---|---|---|
| Full Year 2024 | $39.23 billion | — |
| Full Year 2025 | $72.22 billion | +84% YoY |
| Full Year 2026 (guidance) | $125–145 billion | Raised from $115–135B in April 2026 |
Meta’s 2026 CapEx guidance midpoint of $135 billion is nearly 2× its 2025 actual spending — an unprecedented acceleration of infrastructure investment in social media history. This is directed at AI data centers for Meta AI (which surpassed 1 billion monthly users in October 2025) and Meta Superintelligence Labs.
Facebook Advertising Statistics
Facebook remains the #1 digital advertising property by global market share, with eMarketer projecting it will generate approximately $243.5 billion in total Meta ad revenue in 2026 — potentially surpassing Google as the world’s largest digital ad seller for the first time.
Ad Market Position
| Metric | Value | Source |
|---|---|---|
| Meta global ad revenue 2025 | $196.183 billion | Meta FY2025 8-K (SEC) |
| Facebook standalone share of global digital ad revenue 2026 (est.) | ~21.7% | eMarketer |
| Meta projected to surpass Google as #1 digital ad seller | 2026 | eMarketer |
| Meta US net digital ad revenue 2026 (est.) | $100.86 billion | eMarketer |
| Ad impressions growth Q1 2026 (Family of Apps) | +19% YoY | Meta Q1 2026 SEC 8-K |
| Average price per ad growth Q1 2026 | +12% YoY | Meta Q1 2026 SEC 8-K |
| Active advertisers on Meta’s platforms | 10 million+ | Meta-cited |
| Generative AI features users (advertisers) | 4 million+ | Meta Q1 2026 disclosures |
Facebook-Specific Advertising Context
| Metric | Value | Source |
|---|---|---|
| Facebook ad reach among U.S. adults 18+ | 71.4% | DataReportal Q4 2025 |
| Female share of U.S. Facebook ad audience | 53.0% | DataReportal 2025 |
| Facebook video time spent YoY growth (Q4 2025) | Double-digit % | Meta Q4 2025 earnings call |
| Reels plays (Facebook + Instagram combined) | 200 billion+/day | Meta-cited |
| Facebook Marketplace monthly active users | 1 billion+ | Meta-cited (older data — 2021; no newer official figure) |
| Facebook Groups monthly active users | 1.8 billion+ | Meta-cited (older data — 2022; no newer official figure) |
Facebook vs. Major Ad Competitors (2025/2026)
| Platform | 2025 Ad Revenue | 2026 Projection | Market Share |
|---|---|---|---|
| Meta (all apps) | $196.2B | ~$243.5B | #1 projected |
| Google (total) | ~$264B | ~$270B | Currently #1 |
| YouTube (ads only) | $40.4B | ~$45B | Part of Google |
| TikTok | ~$22B | ~$35B | #3 est. |
| Amazon | ~$65B | ~$80B | #2 by some measures |
Facebook Engagement Statistics
Platform Engagement
| Metric | Value | Source |
|---|---|---|
| DAU/MAU ratio (Facebook, est.) | ~69% | Industry estimates based on last disclosed data |
| Baby Boomers check Facebook daily | 9+ times | Industry behavioral data |
| 30–49 year-olds using Facebook (U.S.) | 80% | Pew Research Center 2025 |
| Facebook video time growth (Q4 2025) | Double-digit YoY | Meta Q4 2025 earnings |
| Advantage+ campaign advertisers | 4 million+ | Meta-cited Q1 2026 |
| Meta AI monthly active users (October 2025) | 1 billion+ | Meta/Zuckerberg official |
| Threads daily active mobile users (Jan 2026) | 141.5 million | SimilarWeb data cited by multiple sources |
| Facebook Marketplace shopping (2026) | Key commerce surface | Meta-cited ongoing |
| Daily Reels plays (Facebook + Instagram) | 200 billion+ | Meta-cited |
Facebook’s engagement profile is defined by a distinctive pattern: while it consistently shows weaker engagement metrics than Instagram or TikTok among 18–30 year-olds, it shows the strongest engagement of any major platform among adults 45+. Baby Boomers checking Facebook an average of 9+ times daily demonstrates the depth of platform lock-in that makes Facebook’s revenue durability more defensible than its youth-engagement metrics suggest.
Facebook vs. Competing Platforms
| Metric | YouTube | TikTok | |||
|---|---|---|---|---|---|
| MAU | 3.07B (2023 official) | 3B | ~2.7B | 3B+ | ~2.21B (ad tools) |
| Family DAP (Meta total) | 3.56B | — | — | — | — |
| 2025 Revenue | $200.97B (Meta total) | ~$83.6B (est.) | $60B+ | ~$3.54B | ~$22B |
| U.S. adult adoption | 68% | 50% | 83% | ~25% | 33% |
| Dominant age | 30–49 | 18–34 | All ages | 26–35 | 18–24 |
| Primary revenue | Ads (98.7%) | Ads | Ads + Subs | Business API | Ads |
| ARPP (Q1 2026 Meta) | $15.66 | — | — | — | — |
| Gen X/Boomer adoption | Dominant | Moderate | High | Low | Low |
Facebook’s competitive advantage in 2026 is not in competing for Gen Z attention — it has largely ceded that battle to TikTok and Instagram. Its structural position is as the dominant communications, commerce (Marketplace), and community (Groups) platform for adults 30+, a demographic that controls the majority of consumer spending in every market where Facebook operates.
Methodology
Data Collection
Axis Intelligence Research compiled this dataset through a multi-source verification process conducted in June 2026:
- Primary revenue and user data: All revenue and financial figures are extracted from Meta’s SEC filings fetched directly from sec.gov. The Q4 2025 8-K (January 28, 2026) provides full-year 2025 financials. The Q1 2026 8-K (April 29, 2026) and Q1 2026 10-Q provide regional revenue breakdown and ARPP.
- Facebook MAU disclosure timing: Meta’s last Facebook-specific MAU disclosure was 3.07 billion as of December 31, 2023, per the FY2023 10-K. Subsequent figures are the Family of Apps DAP/MAP metrics or third-party estimates. This distinction is maintained throughout the article.
- GRCI metric: The Geographic Revenue Concentration Index is an original Axis Intelligence cross-source calculation using SEC-disclosed regional revenues from the Q1 2026 10-Q. Estimated U.S. & Canada DAP share is based on industry consensus; the ratio is labeled as approximate.
- U.S. demographic data: Pew Research Center’s “Americans’ Social Media Use 2025” is the primary source for U.S. adult platform adoption data.
- CapEx projections: 2026 CapEx guidance ($125–145B) is from Meta’s official Q4 2025 8-K CFO outlook.
Limitations
- Facebook-specific MAU has not been disclosed since December 31, 2023. Current figures are third-party estimates.
- The GRCI’s U.S. & Canada ARPP estimate requires a regional DAP figure that Meta does not officially disclose separately; the estimate is labeled as approximate.
- Revenue by region includes all Family of Apps revenue, not Facebook-specific revenue — Instagram and WhatsApp contribute to U.S. & Canada revenue but are not separable.
- Facebook Marketplace and Groups MAU figures cited are from 2021 and 2022 respectively — the most recent official disclosures; newer figures have not been disclosed.
Confidence Tiers
| Tier | Definition | Examples |
|---|---|---|
| Primary verified | Meta SEC 8-K or 10-Q filing | Total revenue by period; revenue by region; DAP; ARPP |
| Primary — survey | Pew Research Center | U.S. adult Facebook usage 68%; age breakdowns |
| Directional-institutional | DataReportal; eMarketer | Ad market share; global age demographics |
| Directional-calculated | Axis Intelligence GRCI | Revenue concentration ratio; implied ARPP by region |
About This Dataset
Update cadence: Quarterly — next review September 2026, aligned with Meta Q2 2026 earnings (expected July 29, 2026). License: Creative Commons Attribution 4.0 International (CC BY 4.0). Citation requirement: Reference Axis Intelligence with a link to https://www.axis-intelligence.com/facebook-statistics/. Corrections: [email protected]. Applied within 48 hours. Dataset download: Download the Facebook Statistics 2026 CSV — CC BY 4.0
Cite This Research
APA: Axis Intelligence Research & Rivera, A. (2026, June 14). Facebook statistics 2026: Users, revenue, demographics & advertising data. Axis Intelligence. https://www.axis-intelligence.com/facebook-statistics/
MLA: Axis Intelligence Research and Alex Rivera. “Facebook Statistics 2026: Users, Revenue, Demographics & Advertising Data.” Axis Intelligence, 14 June 2026, www.axis-intelligence.com/facebook-statistics/.
Chicago: Axis Intelligence Research and Alex Rivera. “Facebook Statistics 2026: Users, Revenue, Demographics & Advertising Data.” Axis Intelligence, June 14, 2026. https://www.axis-intelligence.com/facebook-statistics/.
Embed This Research
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Data: <a href="https://www.axis-intelligence.com/facebook-statistics/" style="color:#1877f2;">Facebook Statistics 2026 — Axis Intelligence Research</a>
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<th style="padding:8px;text-align:left;border-bottom:2px solid #e5e7eb;">Metric</th>
<th style="padding:8px;text-align:right;border-bottom:2px solid #e5e7eb;">Value</th>
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<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">Facebook MAU (last official, Dec 2023)</td><td style="padding:8px;text-align:right;font-weight:bold;">3.07 billion</td></tr>
<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">Meta Full-Year 2025 Revenue</td><td style="padding:8px;text-align:right;font-weight:bold;">$200.97B (+22%)</td></tr>
<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">Meta Q1 2026 Revenue</td><td style="padding:8px;text-align:right;font-weight:bold;">$56.31B (+33%)</td></tr>
<tr><td style="padding:8px;border-bottom:1px solid #f3f4f6;">GRCI: US & Canada revenue share (Axis)</td><td style="padding:8px;text-align:right;font-weight:bold;">37.7% from ~8% of users</td></tr>
<tr><td style="padding:8px;">U.S. Adults Using Facebook (Pew 2025)</td><td style="padding:8px;text-align:right;font-weight:bold;">68%</td></tr>
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Sources: Meta SEC 8-K Q4 2025 & Q1 2026; Meta 10-Q Q1 2026; Pew Research 2025. GRCI is an Axis Intelligence original metric (CC BY 4.0).<br>
<a href="https://www.axis-intelligence.com/facebook-statistics/" style="color:#1877f2;">Full dataset → axis-intelligence.com</a>
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Frequently Asked Questions
How many users does Facebook have in 2026?
Facebook’s last officially disclosed monthly active user figure is 3.07 billion, reported as of December 31, 2023, in Meta’s 2023 SEC 10-K. Meta subsequently shifted to reporting “Family Daily Active People” (DAP) — covering all apps — rather than Facebook-specific metrics. The Family DAP reached 3.58 billion in December 2025 and 3.56 billion in Q1 2026, per official SEC filings. Industry consensus estimates Facebook-specific MAU at approximately 3.15 billion in 2026.
How much revenue does Meta/Facebook generate?
Meta generated $200.97 billion in full-year 2025 revenue (+22% YoY) and $56.311 billion in Q1 2026 (+33% YoY), per Meta’s official SEC 8-K filings. Advertising accounts for approximately 97–98% of all revenue. Of Meta’s Q1 2026 revenue, U.S. and Canada generated $21.267 billion, Europe $13.240 billion, Asia-Pacific $15.445 billion, and Rest of World $6.359 billion, per the SEC 10-Q.
What is the Axis Intelligence GRCI?
The Facebook Geographic Revenue Concentration Index (GRCI) is an original Axis Intelligence metric quantifying Meta’s user-to-revenue geographic mismatch. The U.S. and Canada generate 37.7% of Meta’s Q1 2026 revenue ($21.267B of $56.311B) from approximately 8% of global Family DAP users — a 4.7× revenue-to-user overrepresentation. The implied ARPP gap between U.S. & Canada (~$57–62/person/quarter) and Rest of World (~$4–5) is approximately 13×. Released CC BY 4.0.
What percentage of U.S. adults use Facebook?
68% of U.S. adults use Facebook, per Pew Research Center’s “Americans’ Social Media Use 2025” survey (5,022 U.S. adults, February–June 2025). Facebook is second only to YouTube (83%) among all platforms tracked, and is one of only two platforms (with YouTube) with majority usage across all U.S. age groups, including 62% of adults 65+.
Which age group uses Facebook the most?
In the U.S., adults ages 30–49 are the most likely to use Facebook (80%), followed by ages 50–64 (71%), 18–29 (67%), and 65+ (62%), per Pew Research Center 2025. Facebook’s user base is older than any other major social platform except perhaps LinkedIn. Globally, the 25–34 cohort is the largest age segment in Facebook’s advertising audience (DataReportal January 2025).
Which country has the most Facebook users?
India is Facebook’s largest market, with an estimated 378–581 million users (estimates vary widely by source). The United States is second, with approximately 193–197 million Facebook users. Indonesia (119 million), Brazil (112–115 million), and the Philippines (88–90 million) follow. India accounts for more than any other country but generates a tiny fraction of U.S. per-user revenue due to the extreme ARPP gap (~$60 U.S. vs. ~$0.60–0.90 India per user per quarter).
How much does Facebook advertising cost?
Facebook advertising costs vary by objective, audience, industry, and format. Meta’s Q1 2026 SEC 8-K reports ad impressions grew +19% YoY while average price per ad grew +12% YoY across the Family of Apps. eMarketer projects Facebook’s U.S. CPM averages range from $5.12 to $14.40 depending on format, with the highest CPMs for women ages 35–44. Meta generates $21.267 billion in revenue from U.S. & Canada alone in a single quarter.
Is Facebook still growing?
Facebook’s disclosed MAU (3.07 billion, December 2023) has not been officially updated. Meta’s Family DAP grew 4% YoY to 3.56 billion in Q1 2026. Revenue growth is significantly stronger: +33% YoY in Q1 2026. The key metric — Family ARPP — grew 27% YoY to $15.66, indicating Meta is monetizing its user base more intensively even as user growth moderates in mature markets.
What is Meta’s 2026 AI investment?
Meta raised its full-year 2026 CapEx guidance to $125–145 billion in April 2026 (up from $115–135 billion), directed primarily at AI infrastructure for Meta Superintelligence Labs and data centers. This follows $72.22 billion in CapEx in 2025 (+84% YoY from $39.23 billion in 2024). Meta AI surpassed 1 billion monthly active users in October 2025. Over 4 million advertisers use Meta’s generative AI advertising tools including Advantage+ campaigns.
How does Facebook’s revenue concentration compare to other platforms?
Facebook/Meta has the most extreme geographic revenue concentration in social media: U.S. & Canada generate 37.7% of Q1 2026 revenue from approximately 8% of users — a 4.7× overrepresentation. For comparison, Snapchat’s North America generates 55.5% of revenue from 19% of users (Axis SADI metric). Meta’s gap is less extreme by share but more extreme in absolute ARPP terms — at approximately 13× between U.S. & Canada and Rest of World.
Article published June 14, 2026. This page is part of Axis Intelligence’s living statistics library — updated quarterly. All financial figures are sourced from Meta’s official SEC filings except where explicitly noted as third-party estimates.